Last Updated on January 23, 2024 by Gavi
Which targeting option is best for achieving brand awareness
IMPORTANCE OF BRAND AWARENESS AND THE BEST MARKETING APPROACH TO HELP YOU ACHIEVE THAT
Brand awareness is the familiarity of your customers with your business.
That is, your customers are able to
• Recognize your brand
• Remember your brand
• Lastly, admire your audience
The purpose of brand awareness is if customers are able to recognize, remember and admire your brand
They are most likely to buy from you when making a purchase decision than buying from other brands.
Interesting right, what’s the best method that will help achieve your brand awareness in a short time?
How to grow your business online.
Now, after the above steps, you have traffic on your business site (selling services or products).
You are taking traffic from google ads, and sponsored blog posts and using FB ads, use Pixels for retargeting
which two bidding strategies can boost brand awareness and recognition?
VIDEO CONTENT
One advantage video content has over other forms is that humans recall videos more than other forms of content.
Remember the video you watched sitting in your living room a month ago?
Compare the video with the texts you read In a magazine/newspaper last week
Which do you remember clearly?
I guess it’s most likely the video you watched.
Let’s consider the soft drink industry, Coca-cola, and Pepsi have been engaging you with videos most time which has helped them gain a great level of brand awareness among you and other customers.
Imagine you felt like drinking a soft drink at the moment, which soft drink brand would you think of ??.
I guess it’s most likely to be Coca-cola, Fanta, and Pepsi.
Why?
These brands have accomplished a high level of brand awareness within you via their advertising campaign (mostly videos)
You have recognized, remembered, and admired these brands with most of their
Videos you have seen.
And when it’s time for you to make a purchase decision, you are most likely to go for them.
WOULD YOU LIKE TO INCREASE YOUR BRAND AWARENESS, START USING VIDEOS FOR YOUR BUSINESS
Google is doing their possible best to get rid of SEO that’s why they keep bringing out updates. Most of your SEO gurus hardly do keyword research or follow the principles of SEO. which targeting option is best for achieving brand awareness
In a post, Neil Patel said “He doesn’t do keyword research”. Same thing with Brian dean (You can Google this in case of doubt). Here’s what they do:
They write LONG FORM CONTENTS THAT ARE VALUABLE.
In a post, they write about everything related to that topic. Every single piece of info you need can be found in that post.
With long-form content, you will surely rank for several keywords as long as you stay on the topic and write everything needed for that topic.
By the year 2025, I predict that SEO will be a thing of the past.
So what should you do?
Ans: Focus on what attracts SEO or to better put it, focus on what attracts traffic.
Which is the benefit of using display advertising with google to build brand awareness?
Google Ads is an effective way to advertise your business.u003cbru003eWith Google Ads, you can quickly target your ideal audience, increase conversions, and build your brand awareness.
FOCUS ON VALUABLE CONTENT
From my experience, you can’t write valuable content with 500 words (if you are a blogger and not a website owner).
To break that confusion, some sites are just websites only. Some websites have blogs. Naijaloaded.com.ng is an entertainment website that doesn’t have a blog but several pages that demands you post entertainment stuff every minute. That’s why you can’t do SEO for an entertainment site. What you can do is brand awareness and you do that by having a massive following on social media or by paying a big artist to promote your site on theirs.
Legit. ng is a website that has a blog. On their blog, most(if not all) of their blog posts are +1000 words/each blog post. With this type of website (with blog posts), you don’t need a large following on social media if you don’t want to. What you need is SEO. But like I just stated, Google is doing its best to get rid of SEO.
If you are creating a website like Naijaloade, your team doesn’t really need to know SEO but if you are creating a website like Legit. ng, you need two teams. 1 for SEO blog posts and the other for the latest news/entertainment posts.
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